I help coaches, trainers, and businesses build WordPress membership and subscription platforms that generate recurring revenue. From payment systems to content restriction and user experience, I create complete membership ecosystems using tools like Paid Memberships Pro, MemberPress, and WooCommerce.
I’ve been building membership sites since 2019 — the year WooCommerce Subscriptions stopped being a side experiment for most coaches and consultants. After watching too many beautiful sites churn out their members within six months, I built Renewal as the system I wished existed: retention engineered first, design second, plugins last.
Every project I take on, I lead personally — from blueprint to launch to the first renewal cycle.
Five components, built together as one system. Not a stack of plugins glued to a theme.
Every page, email, and trigger designed around the renewal moment. Churn is engineered out before launch.
New members are guided through value in the first 14 days. No manual welcome emails, no dropped hand-offs.
Membership levels mapped to behavior, not guesswork. Upgrades happen because the path is obvious.
Failed cards are retried, dunned, and recovered automatically. Most clients see 30–40% of lost revenue come back.
Drip schedules, cohort releases, and bonus tiers without rebuilding the site every quarter.
A written architecture document — tiers, flows, integrations, recovery logic.
Custom WordPress build on a hardened stack. No theme bloat, no plugin spaghetti.
Onboarding sequences, dunning, analytics, and the first renewal cycle wired up.
Quarterly reviews of churn, LTV, and the upgrade path. The loop keeps tightening.
“shopstatesideglobal.com” is a professional custom membership and subscription website including e-commerce functionality. We engineered multi layer custom configuration for the business.
Tennessee Community Health Worker Association is a complete membership system with custom members portal and members only content and programs access.
This is an aesthetic, minimal, beautiful personal fitness training membership community website that I’ve built it for one of my US based client. He was amazed with the result that I bring out.
Every project is quoted custom. I take on four new clients per quarter.
For coaches and creators launching a membership or subscription program for the first time. Blueprint, build, and first renewal cycle.
For existing membership sites bleeding revenue. Audit, payment recovery, onboarding rebuild, and a redesigned member experience.
For growth-stage operators ready to add tiers, cohorts, and partner integrations without rebuilding the core stack.
Every project is quoted custom. I take on four new clients per quarter.
Projects typically range from $12,000 to $45,000 depending on scope, integrations, and the number of membership tiers. Every quote is custom because retention systems vary widely by audience and offer. Apply for a project quote and you'll get a written estimate within five business days.
WordPress with MemberPress and LearnDash gives you full ownership of your data, your design, and your renewal economics. Hosted platforms cap your pricing, limit customization, and take a cut of every transaction. For premium positioning above $1,000/year, custom WordPress is structurally more profitable.
Most builds launch in 8 to 12 weeks. The Launch Track averages 10 weeks, a Retention Overhaul averages 6 weeks, and the Scale Track varies by integration count. Discovery happens in week one, the system blueprint by week three, and the build occupies the middle stretch.
Both, plus consulting firms that want to add a recurring revenue tier. The retention architecture is the same across all three audiences — what changes is the content gating model and the onboarding sequence. The Process and System sections describe the shared methodology.
That's the Retention Overhaul track. We audit your current stack, identify the leaks (usually payment recovery, onboarding, or tier design), and rebuild the system around your existing content and members. No data migration loss, no member disruption during the transition.
Yes. Every engagement includes 90 days of post-launch optimization and the option to continue on a quarterly retainer. The retainer covers churn analysis, A/B tests on save flows, integration updates, and quarterly system reviews. Most clients stay on retainer for the first 12 months.
Yes. Standard integrations include ActiveCampaign, ConvertKit, Mailchimp, HubSpot, Klaviyo, and any platform with a Zapier or webhook endpoint. Custom integrations to internal CRMs are scoped during the Discovery phase and included in the project quote.
Stripe is the default and recommended processor for subscription businesses because of its dunning and recovery capabilities. PayPal, Authorize.net, and Braintree are supported when required. All payment recovery automation is configured around your chosen processor's retry logic.
Every build is mobile-first and responsive across all major devices. The member dashboard, checkout flow, and course experience are tested on iOS Safari, Android Chrome, and tablet breakpoints. Roughly 60% of member logins happen on mobile, so it's treated as the primary surface, not an afterthought.
Recommended hosting is Kinsta or WP Engine for performance and managed security. Every site ships with Wordfence or Patchstack, two-factor authentication, automated backups, and PCI-compliant payment handling. Hosting cost is separate and runs $30 to $200 per month depending on traffic.
Just the system. You bring the program, the curriculum, and the brand voice — I build the engineered membership architecture around it. If you need content strategy or copywriting, I can refer you to specialists I've worked with, but it's not part of a standard engagement.
The system is designed for it. Tiered access engineering is built so new membership levels can be added without re-architecting the site. The Scale Track exists specifically for clients adding cohorts, partner programs, or affiliate tiers 6 to 18 months after launch.
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